There's been good news and bad news lately regarding BMW's Mini brand. Let's start with the good. The new Mini Electric hatchback has finally arrived, offering the brand a potential way forward as the global car market becomes less interested in small hatchbacks, even high-performance ones. Consumers want crossovers and the Mini Countryman delivers on that front. The bad news: the next-generation Mini hatchback has been put on hold due to unanswered trade issues surrounding Brexit. The current third-gen Mini Cooper lineup arrived in 2014 and the typical six-year lifecycle is about to end.
Instead, Mini will have to make do with the current generation, possibly with a few updates, for the foreseeable future. But there is, however, a potential model unlike any other Mini that could help revitalize its image. That vehicle is 2014's Mini Superleggera concept, an all-electric, mid-engined roadster about the size of a Mazda MX-5 Miata. Will it ever be built?
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February 03, 2020 at 07:03PM
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BMW Has An Opportunity To Make Mini Great Again - CarBuzz
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